A veteran Silicon Valley developer just launched an app to fix the attention span his industry destroyed, and he's charging you for the repair. Marco Arment — the indie developer behind Overcast and Instapaper, and former CTO of Tumblr — released Unforgetful this week, a reminders app designed for people who can't stop hitting snooze or losing track of tasks. The stake for ordinary Americans: your fractured focus isn't a personal failure, it's a designed outcome, and now the same ecosystem that engineered it wants to sell you the patch.
Arment frames the problem simply enough. As he wrote in his announcement, Apple's Reminders app doesn't work for him:
