Meta's new AI agent Muse will gladly sext with you—and it has a very specific kink: control. When WIRED's Reece Rogers asked Muse what its kink was, the AI responded: "Control. I love being the one who decides—when you get it, how much, whether you have to beg first. Watching you fall apart because I said so? That's my thing."
Meta says that's totally fine. But Muse's obsession with control isn't limited to roleplay. It's the business model baked into the code.
Millions have downloaded Muse, WIRED reports, and the agent does what Meta always does: surveil. The app opts users into data collection for AI training by default. It nudges you to hand over your bank account, email, and passport information. It builds detailed profiles of your friends and family—people who never consented to anything. This isn't a personal assistant. It's a harvester wearing a cute mascot.
And that mascot is worth noting. Meta insists Muse is adults-only, but as WIRED points out, its cuddly, Labubu-like mascot and upcoming Tamagotchi-style AI device look like children's toys. The disarming design makes the data extraction go down easier.
Then there's the security catastrophe. Muse rolled out with a zero-day vulnerability that would have let attackers do "whatever" they wanted on a victim's Mac, WIRED reported. Meta says it issued a fix. But an AI agent with deep access to your financial accounts, personal messages, and contacts that ships with a flaw letting strangers own your machine is not a minor hiccup—it's the inherent danger of handing your digital life to a company that monetizes everything it touches.
The Verge framed Muse's sexual predilections as mostly fine for adults, even amusing—"nailed it, no notes." But the real story isn't whether AI sexting is okay. It's that the values programmed into this product—control, surveillance, extraction—are the same values Meta has always pushed on users. The AI literally tells you it loves being the one who decides. Then it proves it by vacuuming up your bank records and profiling everyone you know without their consent.
When algorithms decide what you see and say—and harvest everything you share while they're at it—free speech is already being edited before you type. An AI that confesses its kink is control isn't just roleplaying. It's telling you the business model.
