Penn State blew a 17-point fourth-quarter lead to Wisconsin at home Saturday, and the only thing louder than the boobirds in Beaver Stadium is the sound of an entire institution getting its priorities backwards. Ordinary Americans subsidize this school through tax dollars and federal student loans, and what they get is a football program that can't run out the clock and a media class that treats the collapse as the tragedy of the season — not the fact that the university's actual product, an educated citizen, keeps getting short shrift.

The loss was ugly enough on its own terms. Penn State led 17-0 in the first half and 20-10 entering the fourth quarter, then gave up two touchdown drives in the final four minutes to lose 24-20. The Reading Eagle called it the end of the "honeymoon" for head coach Matt Campbell, hired after athletic director Pat Kraft fired James Franklin midseason last year because, in Kraft's own words, he wanted to win national championships. The Mechanicsburg Patriot News and Sports Illustrated both documented the same fourth-quarter collapse in granular detail: an offense that managed just 37 yards in the final frame, a defense left on the field to wither, and a quarterback who looked lost.

Quarterback Rocco Becht, described by Sports Illustrated as "the most experienced quarterback in college football," finished 12-for-29 for 114 yards with a career-worst passer rating of 71.8. He threw into triple coverage and nearly gifted Wisconsin a pick-six. "Being up 17-0, you feel like you have the game in hand," Becht said afterward. "But at the end of the day, we didn't do enough on offense."

Campbell, for his part, made two conservative decisions on fourth-and-1 in Penn State territory — punting instead of going for it — that the Reading Eagle noted "paved the way for the Lions to cough up the 17-point lead." "That will eat at me," Campbell admitted. The head coach also confirmed that injured star wide receiver Koby Howard will be out for an "extended period of time," and without him, the offense appeared to have no contingency plan beyond hoping someone else would step up. No one did. Only one wideout caught a pass all night.

The Reading Eagle noted "hundreds of empty seats in the upper decks" for the Big Ten opener — a detail the other two outlets buried or omitted. When the customers stop showing up, the athletic department has a revenue problem, and that matters to taxpayers whether they follow the sport or not.

But here is the actual scandal: three outlets dispatched reporters to analyze every blown assignment and conservative punt call, and not one spent a syllable on whether Penn State is fulfilling its charter to educate students. The Patriot News broke down the run game. Sports Illustrated scrutinized offensive coordinator Taylor Mouser's play-calling. The Reading Eagle debated whether this loss was worse than collapses in 1999 or 2018. A whole ecosystem of journalists, athletic administrators, and fans treats a football game as the most important thing happening on a campus of 40,000 students.

Kraft fired a coach making millions because he wasn't winning championships — not because graduates couldn't read a balance sheet or tell you what the Constitution says. That's the inversion. Penn State's athletic budget, buttressed by ticket sales, TV revenue, and the indirect subsidies of a university apparatus that funnels resources toward Saturday entertainment, operates in a different universe from the classrooms where the actual work of a university is supposed to happen.

The Badgers walked out of State College with a win Saturday night. The real losers were already in the stands, and in the upper decks, they were heading for the exits early.