NBA Finals ratings have plummeted since 2019, and the league is banking on the Knicks to reverse the trend
Tuesday, May 26th 2026, 10:23:31 pm
article
The Knicks advancing to the NBA Finals for the first time since 1999 could help the NBA reverse a significant viewership decline that has seen average audiences drop since 2020.
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A proposal would create a new state out of California's 35 inland counties, covering most of Northern California, the Sierra Nevada, the Central Valley and the Inland Empire....
