Starbucks CEO roasted as ‘out of touch’ over defense of $9 coffee: ‘Affordable premium experience’
Saturday, May 2nd 2026, 12:20:25 am
article
Starbucks CEO Brian Niccol is getting roasted for being "out of touch" after defending the company's $9 cup of coffee – insisting the steep price reflects a "premium experience" offered to customers.
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