NYC’s Fifth Avenue has never smelled sweeter this holiday season — here’s how the ‘homey’ transformation happened: ‘A big, big job’
Monday, November 24th 2025, 6:47:07 pm
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One of the Big Apple’s hottest holiday destinations – Fifth Avenue in Midtown – is doing its best to cut through the city’s usual stink this shopping season, partnering with luxury brand NEST New York to pipe the perfumer’s beloved Holiday scent into the air along the packed thoroughfare.
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