First lady Jill Biden is hoping this year's Easter Egg Roll will be all it's cracked up to be, announcing her 2024 theme is once again "EGGucation." The White House will hold its annual Easter Egg Roll, a tradition that started in 1878, next Monday, transforming the South Lawn and Ellipse into a school community, First lady Jill Biden is hoping this year's Easter Egg Roll will be all it's cracked up to be, announcing her 2024 theme is once again "EGGucation."