Before the oppressive summer heat descends on Atlanta, therapist Brittanee Sims usually gets her thick, curly hair braided at a salon to preserve her healthy mane. Not having braided hair “creates more of a hassle for everything,” said Sims, who counts herself among the tens of millions of women that regularly spend on the Black hair care industry. President Donald Trump’s tariffs are driving up prices for products many Black women consider essential, squeezing shoppers and stylists even more as they grapple with inflation and higher rents.