Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.
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www.news.com.au
finance/business/media/we-will-continue-to-represent-men-at-their-best-gillettes-backflip-after-toxic-masculinity-backlash/news-story/8ae70a5abc31280fc23711dcf7c30e5e

Too late fuckwits - any brand other than Gillette goes in my shopping basket.

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Gillette needs to go the fuck out of business.

No number of firefighters is going to make a dent in that flaming, radioactive shitpile of a femazi fantasy that they inflicted on the country.

Once you cut your dick off.... it ain't growing back.

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FUCK gillette! will NEVER buy another gillette product...... IN. MY. LIFE.

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Funny stuff. When the advert first came out, my comments on youtube criticising it kept being deleted. Before they were deleted, my intended boycott comments were usually replied to with a variation of "who cares" and "your purchases are irrelevant" in between accusations of possessing fragile masculinity (ironic on a video about its supposed opposite, toxic masculinity).

Long story short, seems P&G shareholders do care. Ever since that fiasco, every single P&G product I used to buy - and there were more than I realised. including razors, dishwasher tablets, toothpastes, mouthwash etc - have been replaced with non-P&G brands. I won't be back but enjoy your 'wokeness'.

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Yeah..., Shift the spotlight, or in other words: "we feel the same way, but we want to pander to our old customers, and hope some are stupid enough to beta-cuck their way back into our arms."

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If someone you know called you a useless piece of shit but then later said something nice about firefighters, would that cure the earlier insult? Of course not.

And I'm not trying to say gilette should apologise - There's no need - We already know what type of opinions their corporate and marketing people have and we already know that we can chose to avoid supporting them by not buying the products.

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Too late. I use Wilkinson now.

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Thank you Gillette for giving me the opportunity to discover Dollar Shave Club. #nevergoingback

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Wow 99+ trackers blocked from this page. I am happy with my straight blade(thats not a sexual reference) for shaving thanks to Jillette

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No thanks Gillette.

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