Adidas is banking on pop icon Beyonce, who's dominated the airwaves for more than two decades, to do the same for the company with her new adidas x Ivy Park athletic wear collection, which makes its debut in adidas stores and online at midnight.
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2020/01/16/adidas-is-banking-on-beyonce-for-growth-with-ivy-park-athleticwear-line-debut.html
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