VirVox V (Pureblood) is discussing:

Pantone has unveiled its Color of the Year 2022, ‘Very Peri’. For the first time, the shade has been created by the company, a move intended to symbolize change and transition as the world adapts to the impact of the pandemic.

Wow.... last I checked, Periwinkle has been a color for ages.

Once we got into hex keys for color, the concept of a new color died.

This is seriously what someone was paid to work on. Astounding.