Funny stuff. When the advert first came out, my comments on youtube criticising it kept being deleted. Before they were deleted, my intended boycott comments were usually replied to with a variation of "who cares" and "your purchases are irrelevant" in between accusations of possessing fragile masculinity (ironic on a video about its supposed opposite, toxic masculinity).
Long story short, seems P&G shareholders do care. Ever since that fiasco, every single P&G product I used to buy - and there were more than I realised. including razors, dishwasher tablets, toothpastes, mouthwash etc - have been replaced with non-P&G brands. I won't be back but enjoy your 'wokeness'.