HangingByAThread is discussing:

Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

Funny stuff. When the advert first came out, my comments on youtube criticising it kept being deleted. Before they were deleted, my intended boycott comments were usually replied to with a variation of "who cares" and "your purchases are irrelevant" in between accusations of possessing fragile masculinity (ironic on a video about its supposed opposite, toxic masculinity).

Long story short, seems P&G shareholders do care. Ever since that fiasco, every single P&G product I used to buy - and there were more than I realised. including razors, dishwasher tablets, toothpastes, mouthwash etc - have been replaced with non-P&G brands. I won't be back but enjoy your 'wokeness'.