David Davidington is discussing:

Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.

If someone you know called you a useless piece of shit but then later said something nice about firefighters, would that cure the earlier insult? Of course not.

And I'm not trying to say gilette should apologise - There's no need - We already know what type of opinions their corporate and marketing people have and we already know that we can chose to avoid supporting them by not buying the products.