This is the only time in history I've seen companies make willful decisions that hurt their bottom line. Normally they're ruthlessly profit drive to the exclusion of everything else including their long term survival. In this case they're foregoing their long term survival AND their profit now.
It's like a mind virus. In fact something like the islamic mind virus. Ruthless adherence to ideology in opposition to all reason.
Sooner or later someone has to recognize humanity is losing its mind and commission some kind of study. This can't be coincidental.